We develop multi-phase, customized mail/phone campaigns to promote your Bequest Program to prospects aged 45 to 75 years. In addition, we can develop an optional stewardship plan that will help your organization to realize its full planned giving potential while also inspiring greater current gifts.

We designed the Legacy Leaders Bequest Program to help nonprofit organizations secure gifts through the most popular and easy to manage planned giving method. Research reveals that 90% of all planned gifts are bequests. Furthermore, once donors place nonprofit organizations in their wills, over 95% will never remove the organization. Bequest giving is popular with donors because it is a gift of assets rather than income and allows even moderate current donors to ultimately be major donors.

Research also shows that 30% to 40% of the general population has a willingness to make a charitable bequest commitment. However, most nonprofit organizations only secure bequest commitments from no more than 1% of donors. At Legacy Leaders, we believe that the gap between donor willingness and reality can be bridged by supplementing traditional marketing approaches with innovative programs.

Click here for general information about bequests.

Special Information for the:

• CEO
• CFO
• Chief Development Officer
• Planned Gift Officer
• Annual Fund Manager
• Board Member